Unlock the Potential of Visuals for Your Business Boost Sales with Graphics
One question I think every entrepreneur asks themselves: how do I boost sales to take my business to the next level? One place to spend some time to boost sales is utilizing the power of visuals through graphics to ensure your material is engaging. We’ll delve into the impact of visuals on customer behavior, provide examples of poor versus engaging material, and offer best practices for creating effective sales and promotional graphics. And, we’ll recommend a free and low-cost method to get started on leveling up your graphics!
1. The Impact of Visuals on Customer Behavior
Let’s explore how visuals affect decision-making and how businesses can use visuals to appeal to customers. We have some fun statistics to show the impact of visuals on customer behavior to help you decide what graphics would be most impactful to your business. Through this section, you will learn how visuals play an important role in a customer’s buying decision, and how you can use this to your advantage to drive more sales. By understanding the impact of visuals on customer behavior, you can create visuals that effectively communicate your message and drive more conversions.
How visuals affect customer decision-making
Visuals have a powerful impact on customer decision-making. Studies have shown that people process visual information 60,000 times faster than text, and that 90% of the information that comes to the brain is visual. This means that visuals are an incredibly effective way to communicate information and influence customer behavior.
One of the ways visuals affect customer decision-making is by catching the customer’s attention. The human brain is wired to respond to visual stimuli, which is why we’re more likely to notice and remember something that’s presented in a visual format. This makes visuals an effective tool for catching the attention of potential customers and drawing them in.
Visuals also make it easier for customers to understand complex information. When information is presented in a visual format, it’s easier for the brain to process and comprehend. This is especially true for information that’s difficult to understand in text format, such as statistics or data. By presenting this information in a visual format, businesses can make it easier for customers to understand and remember, which in turn can influence their decision-making.
Another way visuals can affect customer decision-making is by evoking emotions. Visuals have the power to elicit emotions and create a connection with the customer. For example, a product image that evokes feelings of warmth and comfort can make a customer more likely to purchase that product. Similarly, a video that evokes feelings of excitement and adventure can make a customer more likely to book a vacation package.
Visuals play a crucial role in customer decision-making by catching the customer’s attention, making it easy for them to understand complex information, and evoking emotions. By understanding how visuals affect customer decision-making, businesses can create visuals that effectively communicate their message and influence customer behavior.
How businesses use visuals to appeal to customers
Businesses use visuals in a variety of ways to appeal to customers. One of the most common ways is through product images. Product images are used to showcase a product’s features and benefits, making it easier for customers to understand what they’re buying. They can also be used to create an emotional connection with the customer, for example, by showing a product in use in a beautiful setting.
Another way businesses use visuals to appeal to customers is through infographics. Infographics are a great way to present complex information in a visual format, making it easy for customers to understand. They can be used to present statistics, data, or even a company’s history and values. Infographics are a great way to make a company’s message more engaging and memorable.
Video is also a great way to appeal to customers through visuals. Video content can be used to showcase a product in action, tell a story, or even create a brand personality. For example, a fashion brand might use a video to showcase its clothing in a runway show, while a food company might use a video to show the process of making its products. Video can also be used for customer testimonials and other types of user-generated content, which can be a powerful way to build trust and credibility with potential customers.
Businesses use visuals to appeal to customers through social media. By using visuals on social media platforms, businesses can increase engagement and reach a larger audience. For example, a business might use Instagram to showcase its products through visually appealing images, or use Pinterest to create boards that showcase a product in different settings.
Businesses use visuals in a variety of ways to appeal to customers, including product images, infographics, videos, and social media. By understanding how businesses use visuals to appeal to customers, you can create visuals that effectively communicate your message and drive more conversions.
Statistics on the impact of visuals on customer behavior
There are many studies and statistics that support the impact of visuals on customer behavior. For example, according to research compiled by 3M, visuals are processed 60,000 times faster than text, making them an incredibly effective way to communicate information and influence customer behavior.
Another study by the Content Marketing Institute found that articles with images get 94% more views than articles without images. This illustrates the power of visuals in catching the customer’s attention and drawing them in.
When positioning your offerings, images are crucial in a customer’s buying decision. MDG Advertising states that people only remember 10% of information three days after they only heard it, but up to 65% when a picture was added.
Additionally, Moz found that articles with videos attract 3 times as many inbound links as articles without videos, showing the power of videos in driving engagement and increasing reach.
These studies and statistics demonstrate the significant impact that visuals have on customer behavior. They show that visuals are an effective way to catch the customer’s attention, make complex information more understandable, and evoke emotions. By understanding the impact of visuals on customer behavior, businesses can create visuals that effectively communicate their message and drive more conversions.
2. The Role of Sales and Promotional Graphics in Business Growth
How can you use visuals to drive sales and grow your business? We’ll cover a few examples where engaging visuals can amplify your messaging, such as product images, infographics, and videos. We’ll also show a few examples of poor graphics (or none!) compared to more engaging graphics.
How sales and promotional graphics can help businesses increase sales
Sales and promotional graphics are a powerful tool that businesses can use to increase sales. By using visuals in sales and promotional materials, businesses can catch the consumer’s attention, make complex information more understandable, and evoke emotions. These elements are crucial in consumer decision-making and can be used to drive conversions.
One of the most effective ways to use visuals in sales and promotional graphics is through product images. Product images can be used to showcase a product’s features and benefits, making it easier for consumers to understand what they’re buying. They can also be used to create an emotional connection with the consumer, for example, by showing a product in use in a beautiful setting. This can make a consumer more likely to purchase the product. This also applies to non-physical products like software. Ultimately, the more the customer can see and understand the product, the more likely they will purchase it.
Another way to use visuals in sales and promotional graphics is through infographics. Infographics are a great way to present complex information in a visual format, making it easy for consumers to understand. They can be used to present statistics, data, or even a company’s history and values. This can make a consumer more likely to trust the company and its products. If you need inspiration on what to make into an infographic check out our Crowdfuel article 5 Creative Ideas For Your Next Canva Infographic.
Video content is also a powerful tool that businesses can use to increase sales. Videos can be used to showcase a product in action, tell a story, or even create a brand personality. This can be extra important for non-physical products like software so customers can watch a demo of how it’s supposed to function. This can make a consumer more likely to purchase the product or service.
By using visuals in sales and promotional graphics, businesses can catch the consumer’s attention, make complex information more understandable, and evoke emotions. These elements are crucial in consumer decision-making and can be used to drive conversions and increase sales.
Examples of poor versus engaging business graphics
Let’s take a look at a few examples that showcase the differences in visual engagement. The quality of your graphics could make the difference in a sale.
Our first example is the difference of showing information in a graphic versus just text-based. This could be presented in social media or in a newsletter to highlight a fact or statistic about your business. For this example we’ll use one of the statistics from earlier.
Our second example is a product brochure for a made-up technology dongle. The poor example is full of text and lacks any graphics or images, making it difficult to read. The engaging one uses a mix of text and graphics to make the information more engaging and easy to understand.
3. Best Practices for Using Visuals in Business
Let’s go over some best practices for using visuals in business. Follow these tips and guidelines to create effective sales and promotional graphics, and use them in different marketing channels. If you’re selling any product online, this section will definitely help!
Tips for creating effective sales and promotional graphics
Creating effective sales and promotional graphics is crucial for businesses looking to increase sales and reach their potential. Here are a few tips to help you create visuals that effectively communicate your message and drive more conversions:
- Keep it simple: Avoid cluttering your graphics with too much text or too many images. Instead, focus on one key message and use simple and clean design elements to communicate that message.
- Use high-quality images: Make sure to use high-resolution images that are clear and well-lit. This will ensure that your graphics look professional and visually appealing.
- Use color effectively: Color plays a big role in consumer decision-making, so make sure to use color effectively in your graphics. Use colors that are consistent with your brand and that evoke the emotions you want to communicate.
- Create a sense of urgency: Use words and images that create a sense of urgency, such as “limited time offer” or “last chance.” This can encourage consumers to take action and make a purchase.
- Test and optimize: Test different variations of your graphics to see which ones perform best. Use A/B testing and data analysis to optimize your visuals and improve their effectiveness.
By following these tips, you’ll be able to create effective sales and promotional graphics that communicate your message and drive more conversions. Remember, visuals are a powerful tool that can help you increase sales and reach your potential, so take the time to create visuals that stand out and effectively communicate your message.
Guidelines for using visuals in different marketing channels, such as social media and email marketing
Using visuals in different marketing channels is a great way to increase engagement and drive more conversions. However, the way visuals are used in different channels can vary. Here are a few guidelines for using visuals in different marketing channels:
- Social media: Social media platforms like Instagram, Facebook, and Pinterest are all highly visual channels. Use high-quality images and videos to showcase your products and services, and create visually appealing posts that are easy to share. Use hashtags and calls to action to increase engagement and reach a larger audience.
- Email marketing: In email marketing, visuals can be used to make the email more engaging and increase the chances of the email being opened and read. Use images and videos to showcase your products and services, and use buttons and calls to action to encourage conversions.
- Websites and landing pages: On websites and landing pages, visuals can be used to improve the user experience and increase conversions. Use high-quality images and videos to showcase your products and services, and use calls to action and forms to encourage conversions.
- E-commerce: In e-commerce, visuals play a crucial role in the buying decision. Use high-quality images and videos to showcase your products, and use infographics and charts to present complex information in an easy-to-understand format.
Best practices for using visuals in online sales, such as product images and videos
Using visuals for online products is essential for driving sales and conversions. Here are a few best practices for using visuals for online products:
- Use high-quality product images: Use high-resolution images that are clear and well-lit. Showcase your products from different angles, and use zoom and hover features to help customers see the details of your products.
- Use multiple images for each product: Use this to your advantage by showcasing your products from different angles and in different settings. Let your potential customers get visually familiar with your product.
- Use videos to showcase your products: Videos are a powerful tool that can be used to showcase your products in action, tell a story, or even create a brand personality. Use videos to give customers a sense of what it’s like to use your products and build trust and credibility.
- Use infographics and charts: Use infographics and charts to present complex information in an easy-to-understand format. This can help customers understand the features and benefits of your products and make an informed buying decision.
- Optimize your visuals for mobile: With more and more customers using mobile devices to shop online, it’s important to optimize your visuals for mobile. This includes using images
TLDR
In conclusion, visuals play a crucial role in consumer decision-making and can be a powerful tool for businesses looking to increase sales and reach their potential. By understanding the impact of visuals on consumer behavior, businesses can create visuals that effectively communicate their message and drive more conversions. By following best practices for creating effective sales and promotional graphics, using visuals in different marketing channels, and using visuals in e-commerce, businesses can create visuals that stand out and drive more conversions.
Looking for a Tool to Help Make Great Graphics?
Creating visuals can be a daunting task, but with the right tools, it can be easy and fun. If you’ve read a few Crowdfuel articles, you know that one of our preferred tools for creating visually stunning graphics is Canva (every graphic in this article uses it!). Canva is a user-friendly graphic design platform that offers a wide range of templates, design elements, and tools that make it easy for anyone to create professional-looking visuals. With Canva, you can create graphics for any purpose, whether it’s for social media, email marketing, or e-commerce. It is a powerful tool that can help you take your visual marketing to the next level.
Learn About Entrepreneurship and More at CrowdFuel
To learn more about Startups, Small Businesses, and Side Hustles check out the other articles on CrowdFuel or contact us with your questions today.
